The mode of apprehension of the truth is precisely the truth. – Soren Kierkegaard

In some strange way, there are three kinds of truth: aesthetic, ethic or spiritual. To make things even more complicated, truth denies itself at each of these levels, generating never ending confusion. Spirituality dissociates itself from the materiality of ethics, and aesthetics rely to the senses creating a vicious cycle of never ending truths. Besides, our thinking is shaped by prevailing beliefs which distorts fragile mental structures over time.

In times of ethics, we are preoccupied with the external. Focus on the outside constructs moral values, such as worshipping of matter and (currently) rising of ecologic awareness. Spirituality calls attention to hidden emotions, fragility of existence and our role in the Universe. Aesthetics remain in the middle ground, providing a bridge between realms, using senses to negotiate between outer and inner.

Truth oscillates in between these polarized realms via aesthesis, following so called  paradigm shifts. In order to access the truth, firstly we have to declare our point of view. Aesthetics brings reconciliation by providing a space for mediation (taste, interpretation, style) and that’s the reason why nothing is more susceptible to ideology than our taste.

Taste and style are tools to tweak and control free will. Every era uses aesthetics as the ultimate ideological instrument. Fashion is ideology, which uses style as a disguise. In rare moments in between fashions, we can see truth bare and exposed.

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